Google AdsLiaison recently shed light on the Performance Max features, aiming to help advertisers align their ads with brand safety requirements. Here’s a concise overview:
Clarifications on Brand Safety Controls:
Google AdsLiaison addressed misunderstandings surrounding brand safety controls and reporting in Performance Max. The controls ensure that PMax ads are displayed alongside suitable content across Search, Shopping, Display, and Video platforms.
Performance Max Search and Shopping Suitability Controls:
With PMax, advertisers can prevent their ads from appearing for specific brand queries in Search and Shopping using campaign-level brand exclusions. Account-level negative keywords also filter ads from these queries.
Display and Video Controls in Performance Max:
PMax supports all account-level content suitability settings. Features include:
- Content labels to adjust the maturity level of YouTube & Google Display Network (GDN) content.
- Inventory type options to align brand image on YouTube & GDN.
- Content type exclusions to prevent ads from showing on specific video content areas.
- Options to include sensitive content categories on GDN.
- Up to 1,000 keyword exclusions for YouTube & GDN content.
- Application of multiple account exclusions for YouTube and GDN content.
Performance Max Enhancements to Search Terms Insights:
Google introduced improvements to Search Terms Insights, adding more categories, API integration, custom date ranges, and downloading capabilities.
Content Ratings and Guidelines Adherence:
YouTube and publisher content must adhere to Google’s content guidelines for monetization. YouTube’s in-stream video ads have Media Rating Council (MRC) brand safety accreditation.
Protecting Brand Integrity:
PMax’s brand safety controls assist advertisers in controlling ad placements, aligning ads with appropriate content, and bolstering brand integrity.
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