YouTube has recently introduced a significant update that allows creators to link their Shorts videos to other content on their channel. This development comes as a strategy to foster greater engagement and streamline the viewer’s journey on the platform. In this article, we delve into the nuances of this new feature and how you can make the most of it.
Delving into the YouTube Shorts Linking Feature :
YouTube’s new feature facilitates a seamless connection between Shorts and other videos on the same channel. This initiative aims to drive viewers to long-form content, additional Shorts, livestreams, and more, enhancing the overall user experience.
How to Utilize the Linking Tool :
Creators can now insert a single “related video” link while editing a Short video in YouTube Studio on desktop. This link can direct viewers to any other video on the same channel, fostering a cohesive viewing experience. Find this section in the Details tab on the right sidebar of YouTube Studio, where any old or new Shorts video can be edited to add a link.
Metrics to Look Forward to :
YouTube has confirmed that it will soon introduce analytics to measure clicks on related videos in Shorts. This addition will enable creators to track the effectiveness of the links they incorporate, offering insights into viewer preferences and behaviors.
Addressing Spam Concerns with the YouTube Shorts Linking Feature :
To curb the incidence of spam and scams, YouTube has disabled the ability to add links in Shorts descriptions and comments. As of August 31, these links have become unclickable, a move aimed at enhancing the platform’s security and user experience.
The recent changes in YouTube’s policy signify a step towards a more secure and user-friendly platform. By leveraging the new Shorts linking feature, creators can enhance engagement and create a more streamlined viewer journey. Stay tuned for further updates and make the most of this new feature to boost your YouTube channel’s success.